I'm a postdoctoral associate in marketing at the Yale School of Management, where I work with Deborah Small. Starting in September 2026, I will be an assistant professor of marketing at Nova School of Business and Economics in Lisbon.

My research explores a fundamental tension in social life: how our desire to be viewed favorably often conflicts with other important goals. For instance, I examine how people balance conveying their status while avoiding appearing boastful (job market paper), and how image concerns create obstacles for effective charitable giving.

I also study how to improve behavioral science experiments. I have developed new tools (with Uri Simonsohn and Ioannis Evangelidis) for designing and analyzing experiments that help diagnose and reduce confounds, and proposed improved methods for studying statistical interactions without assuming linearity.

I completed my PhD in Social Psychology at Cornell University, working with David Pizarro and Tom Gilovich, and spent time as a visiting researcher at Esade Business School in Barcelona. Before graduate school, I earned my B.S. in Psychology from Universidad de los Andes in Bogotá, Colombia (where I’m from).